End Game Curling
Located in Madison, Wisconsin, End Game Curling was started in 2018 by Kroy Nernberger, a long-time US competitive curler. Kroy started curling in 1997 and over his career has curled in several National Championships, Olympic Trials, and as an alternate at the 2015 Men’s World Curling Championships.
Through the years of curling and over thousands of games, it bothered Kroy that replacing a traditional curling broom head resulted in so much waste. In the first half of his curling career, there were very limited differences in broom head construction. Nearly every broom on the market was designed so the entire pad assembly needed to be discarded once the fabric was worn, which drove a lot of added cost to the consumer and wasted material in landfills.
End Game Curling was launched, and the first broom was introduced almost exclusively to the Madison Curling Club in the 2018-19 season. In 2019, a patent was filed on the fabric design of the broom head, and that patent was eventually granted.